Standard
Every public partnership must pass four checks
Written permission
The permitted brand assets, channels, territory and dates are recorded before publication.
Visible disclosure
Advertising, sponsored content and partner offers are labelled where the relationship may not be obvious.
Real deliverables
Only contracted, available placements are described as live. Future ideas remain Roadmap or Concept.
No invented performance
Reach, usage, conversion and ROI figures require a named source, period and measurement definition.